our values

care

Our primary value, care infuses everything we do. It comes first and foremost in every decision or action we make.

professionalism

We are professionals, first and foremost. We treat our clients and fellow stylists with respect and carry ourselves in a way that reflects the years of work we have each put into our careers.

sustainability

We’re committed to having as little of an impact on the environment as possible. We partner with sustainable brands and as a salon, operate in a sustainable way.

inclusivity

Maeda is for everyone, regardless of gender, race, sexuality, creed, or age. We stay mindful about the way our business can influence someone based on who they are as an individual. We use gender-neutral language and pricing and we never discriminate.

joy

We’re here to be a bright spot in your life. We strive to make you feel beautiful, joyful, inspired, more like your authentic self. We want you to feel seen and heard and to leave with a feeling of joy.

our products

hairstory

Hairstory encourages us to rethink everything we know about hair in a world where the old rules no longer apply.

Explore & Shop Hairstory at 15% off here.

davines

Davines teaches us that by creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love.

Explore Davines here.

innersense

organic beauty

Innersense promises clean chemistry, radical transparency & a commitment to the environment. This means no parabens, silicones, sulfates, synthetic fragrances or questionable ingredients. It’s your health. It’s our planet.

Explore Innersense Organic Beauty here.

r+co

R+Co features unique ingredients and benefits designed to deliver immediate, high-performing results while keeping hair and scalp health at top-of-mind. All our formulas are color-safe, heat and UV protective, vegan, cruelty and gluten-free, and without harmful ingredients such as parabens, sulfates (SLS or SLES), mineral oil and petrolatum.

Explore R+CO here.

evo

Evo challenges the status quo & gets people thinking for themselves. They aim to inspire positive change while providing honest products that respect people & the planet.

Explore Evo here.

hui hui essentials

Hui Hui Essentials vision is simple: create effective products using 100% organic ingredients of the highest quality to ensure maximum results.

PARABEN, SYNTHETIC & CRUELTY FREE

A moisturizing, pore-cleansing, stimulating scalp experience that strengthens the follicles, promotes hair growth and offers relief for dry, tight, itchy scalps.

Explore Hui Hui Essentials here.

Louisville compost co-op

In an effort to align with our mission of sustainability, we proudly partner with the Louisville Compost Co-op where we are able to compost your hair, and our Davines color packaging. Interested in dropping things off to our compost bin? Email: Ari.venturella@gmail.com

traveling artists

We proudly offer space to traveling artists or educators. Email: ari.venturella@gmail.com for more information

community

We strive to contribute to our community where & when we can. We offer our space to be utilized to better build our communities activities. To utilize or host in our collective, please email: ari.venturella@gmail.com for more information.